The rhetorical technique in the Masnavi from the point of view of audience-centered Estedrajat

Document Type : Rhetoric

Authors

1 Assistant Professor of Persian Language and Literature, Farhangian University, Tehran, Iran.

2 Associate Professor of Persian Language and Literature, Faculty of Literature and Humanities, University of Kashan, Kashan, Iran.

Abstract

Speaking according to the needs of the audience is one of the most basic elements of the definitions that have come from semantics and in its umbrella term, rhetoric. This function has its roots in the teachings of the art of rhetoric where the purpose of paying attention to the audience is persuasion. Paying attention to moods, characteristics and the mutual influence of the speaker and the audience, which is called the audience-oriented Estedrajat, has been considered in the best way in Mawlawi's Masnavi. Among the things that help to prove this claim and are discussed in the present article with a descriptive-analytical method are: the role of the audience in order to motivate the speaker, paying attention to the specific audience, using emotional expression; engaging the audience with the topics of the speech, expressing the teachings in the simplest form, main and secondary topics in the service of the speech, silence and confidentiality in front of the ineligible audiences, answering potential audience questions, relieving boredom and fatigue from the audience and referring to the story or a discussion that is detailed elsewhere in the Masnavi. After discussing the above topics, this article finally concludes that the creator of Masnavi had a broad understanding and familiarity with the role of the audience in the appeal and acceptability of the orator's words, and along with poetic enthusiasm, he used this rhetorical technique to attract and attract the audience. One of the main secrets of the permanence and immortality of this work, along with Rumi's poetics and skill in compositional expression, goes back to the audience-centered approach.

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References

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Rhetoric and Grammar Studies
Volume 14, Issue 26
March 2025
Pages 18-39

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