The rhetorical technique in the Masnavi from the point of view of audience-centered Estedrajat

Document Type : Rhetoric

Authors

1 Department of Persian Language and Literature Education, Farhangian University,

2 Department of Persian Language and Literature, Faculty of Literature and Foreign Languages, Kashan University, Kashan, Iran

10.22091/jls.2025.11679.1644

Abstract

Abstract
Speaking according to the needs of the audience is one of the most basic elements of the definitions that have come from the science of meanings and in its broader sense, rhetoric. This function has its roots in the teachings of the art of rhetoric and the purpose of paying attention to the audience is persuasion. Paying attention to his moods, characteristics and characteristics and the mutual influence of the speaker and the audience, which is called the audience-oriented Estedrajat, has been considered in the best way in Mawlawi's masnavi. Among the things that help to prove this claim and are discussed in the present article with a descriptive-analytical method are: the role of the audience in order to motivate the speaker, paying attention to the specific audience, using emotional expression; engaging Engaging the audience with the topics of the speech, expressing the teachings in the simplest form, main and secondary topics in the service of the speech, silence and confidentiality in front of the Ineligible audiences, Answering potential audience questions, relieving boredom and fatigue from the audience and referring to the story or A discussion that is detailed elsewhere in the Masnavi.After discussing the above topics, this article finally concludes that the creator of the Masnavi had a broad understanding and familiarity with the role of the audience in the appeal and acceptability of the orator's words, and along with poetic enthusiasm, he used this rhetorical technique to attract and attract the audience. One of the main secrets of the permanence and immortality of this work, along with Rumi's poetics and skill in compositional expression, goes back to the audience-centered approach.

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Rhetoric and Grammar Studies

Articles in Press, Accepted Manuscript
Available Online from 24 February 2025

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